but tweaks to technology. on the part of the phone segment, you have microsoft phone getting market share, blackberry, samsung is crushing it. there's a lot of competition in that space. so, the company that comes out with the new innovation is going to be the cool kid on the block, and i'm not so sure it's going to be apple. there are other companies out there talking about that wrist phone you were talking about. microsoft being talk abouts as being a leader in that technology. other companies, samsung. so there's a lot of competition. a lot of -- this is a dirt match. >> neil: would you buy this stock at these levels? >> i probably would, and the reason being the two main product lines, the ipad and the iphone, don't give discounts to anybody, meaning the margin are big enough that can produce big profits. >> neil: the stock is down in afterhours trading. that doesn't necessarily mean anything. just a few nerds going back and forth on a computer and assessing whether at it good or bad. for the moment they a